Abstract: Oil shale is a kind of significant unconventional fossil resources. However, there are some limitations in its utilization and development as a single product. Thus a comprehensive pattern is necessary. The industrial economic pattern should be adopted in the economic evaluation of oil shale utilizing projects. By investigation and study, the evaluation model of industrial economic pattern is established. In the simulation of "Oil Shale Comprehensive Utilization Project" with shale oil refining of 50 000 t/a, the evaluation result shows a good and stable profitability and good risk-resistant ability.